People and Teams
Who can carry the plan today, and where the gaps are, measured with real data.
- Leadership team fit
- Team alignment
- Hiring and internal moves
Growth strategy
The Spark Growth Model
Five keys every growth plan depends on. We start with the team you have, because every plan runs through people. Then we measure the other four, fix the weakest first and keep the rest in rhythm.
Five keys
Miss one and the plan stalls.
However good the plan looks on paper, it fails at its weakest key. That's why every engagement starts by measuring all five.
Market Whitespace
The segment your competitors haven't reached, proven before you invest.
- Opportunity discovery
- Demand validation
- Business case
Go-to-Market Engine
How demand turns into qualified pipeline and revenue.
- ICP and positioning
- Sales process and handoffs
- AI workflows and automation
Partnerships and Market Entry
Who sells with you, and how you enter new countries.
- Partner and channel programs
- US, Europe and Middle East entry
- Local partner pilots
Metrics and Rhythm
Whether the plan is on track this week, not next quarter.
- Growth scorecard
- Meeting cadence
- Dashboards and SOPs
How it runs
Measure. Build. Implement. Track.
A repeatable system, not a one-off offsite. Each stage feeds the next, and the next measurement tells you whether it worked.
- 01Measure
A Growth Snapshot or full scan gives a baseline across the five keys.
- 02Build
Working sessions with your leadership team set the priorities and the plan.
- 03Implement
Scorecards, workflows and 90-day priorities, installed with your team.
- 04Track
Re-measure against your own baseline and adjust before small gaps grow.
Why people come first
Most growth plans assume a team. They assume the leadership team agrees on priorities, that the people in revenue roles fit those roles, and that nobody critical leaves mid-quarter.
I'd rather know than assume. As a certified AtmanCo partner, we measure the team before we design the plan, so the plan fits the people who will run it. Where there's a gap, you see it before it costs you a quarter.
What happens in the first 10 business days
- Days 1–2: kickoff and full context intake with leadership.
- Days 3–5: diagnosis of the core constraint across the five keys.
- Days 6–8: priorities agreed and the first deliverable in progress.
- Days 9–10: first meaningful output delivered, such as a team diagnostic, a positioning reset, a scorecard or an operating roadmap.
Where to start
Three ways into the model.
Growth Snapshot
Free
Score yourself on the five keys and get the constraint to fix first.
Take the Snapshot →Growth Execution Scan
fromUSD 2,500
Your leadership team scored on the five keys, with a 2-hour briefing.
See the scan →Fractional CGO
fromUSD 10,000/mo
Ongoing growth leadership across all five keys.
See the retainer →Common questions
Questions leaders ask
What is the Spark Growth Model?
The Spark Growth Model is LeanSparks' framework for growth execution. It scores a company on five keys: People and Teams, Market Whitespace, Go-to-Market Engine, Partnerships and Market Entry, and Metrics and Rhythm. The weakest key is fixed first.
Why does the model start with people?
Because every growth plan runs through people. Measuring the leadership team and key roles first, with AtmanCo assessments, means the plan fits the team that has to deliver it.
Do we have to work on all five keys?
No. We measure all five, then focus on the one or two that limit growth most. The rest stay in a weekly rhythm so they don't slip.
Does the model replace EOS or Scaling Up?
No. If you already run an operating system, we keep it and use the five keys to find where execution breaks down. The model adds the people and market layers most operating systems leave out.
Next step
Find the one constraint holding growth back.
Take the free Growth Snapshot: 20 questions across the five keys, with an instant scored readout and the constraint to fix first.